Valentino Launches a New Sustainable Fashion Initiative “Valentino Sleeping Stock”

By Giorgia Feroldi

In the heart of Paris, among the narrow streets of the Sentier district is the Tissu Market fabric store. Not too far away, on the Rue St. Honoré, stands the Valentino boutique with its colorful windows—which are now switched off after 10 in the evening in accordance with their sustainable initiatives. Since September of 2021, the maison and the venerable fabric store have been working together in search of more responsible ways of operating. Now, they’re unveiling their newest collaboration, titled Valentino Sleeping Stock.

Valentino Sleeping Stock by Annika Huett

The initiative promotes a creative and responsible use of leftover fabrics from Valentino’s Haute Couture and Ready-to-Wear collection together with the Parisian fabric reseller. “At the origin of this initiative there is a profound personal and shared conviction: the importance of upcycling as an engine of change that we intend to establish in the fashion sector,” says Tissu Market founder Franck Lellouche. “The pursuit of excellence, inclusiveness and engagement through the creative process are some of the core values we share and will guide the next steps of this unique partnership.”

Valentino Sleeping Stock by Annika Huett

Chiffon, taffeta, dévoré satins, floral print crêpe de chines, silk georgette, and guipure lace—a trove dreamy materials and examples of superior workmanship, are kept in the Valentino archives, otherwise destined to never be used again. Now, they are able to gain a second life via professionals from the opera, theater, cinema, as well as other fashion designers; in the process avoiding the CO2 emissions that would have been generated from the production of new fabrics. It’s a historic step for Valentino, the first couture house that makes its dormant stock accessible to private individuals in a transparent way, a new springboard for their creativity.

Valentino Sleeping Stock by Annika Huett

By Hannah Coates

By Christian Allaire

By Kui Mwai

Proceeds from the sales of fabrics at Tissu Market will be entirely donated to the Bottega dell’Arte di Valentino, the training program for the atelier whose purpose is to transmit the tailoring savoir-faire of the label to future generations. Valentino Sleeping Stock is another piece in a mosaic of continuous construction, which generates and regenerates beauty and creativity, sharing it with the outside world. The goal is to build, together, a future that is increasingly attentive and aware of the protection of the planet and the creative involvement of its community.

Valentino Sleeping Stock by Annika Huett